Monday 21 October 2019

'World's top wedding planners' descend on Adare Manor for lavish industry summit

Proceedings kicked off with a swanky welcome party at the plush Limerick venue before top luxury planners took to the stage to discuss the future of the billion euro global wedding industry

Adare Manor
Adare Manor

Karen Birney,

Over 250 of the world's top wedding professionals have descended on Limerick's five star Adare Manor for a three-day conference focusing on the global wedding industry.

The lavish event sees the creme-de-la-creme of the wedding world gather for the special summit in Limerick, where the world's top wedding planners and insiders will take to the stage to share their insights on the future of their industry.

Engage! will see speakers such as luxury US wedding planners and Colin Cowie and Marcy Blum advising fellow industry professionals on how best to grow their business. The summit is now in its tenth year, however this is the first year it has taken place in Ireland.

According to its website; "Engage! is renowned for its exciting array of world-class speakers, which includes the leading lights of the wedding industry, editorial directors of global magazines and websites, thought leaders in all aspects of the luxury lifestyle, and creative entrepreneurs doing unique things across the events industry."

The 10-year-anniversary event kicked off in Limerick on Sunday with a swanky red carpet welcome party at Adare Manor, co-ordinated by top Irish wedding planner Tara Fay of Xena Productions.

Performers from entertainment hire company Elan Artists wore bespoke neon headpieces, while guests sipped on glasses of Greenspot whiskey and champagne as they networked with industry professionals within the confines of Limerick's world-class resort.

Guests were treated to velvet names tags, suede stationery sets and luxury felted wool and leather tote 'swag bags' on arrival.

"Note taking, with paper and pencils. Brilliant! Back to the basics. Love it!" one excited attendee wrote on Instagram.

While speakers may note be household names in Ireland, they are indeed the cream of the wedding industry crop internationally.

US TV regular and event planner Ed Libby, whose clients include the likes of Beyonce, P Diddy, Tyra Banks and Sting, is among the influential speakers, while fellow US planner Nathalie Cadet- James, who counts Hillary Clinton and Christian Dior among her clients - is also on the list.

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Absolutely gorgeous velvet name badges for @engagesummits in Ireland this week. Just love the colours and the branding @trishahay @tpddesignhouse 👌🏻 Taking me back to happy memories in Puglia @borgoegnazia 🥂🍸 #engagesummits #adaremanor #weddingprofessionals #Repost @engagesummits ・・・ As you head to the Opening Session, don’t forget your velvet name tags! 👀 Each color name tag means something different! 🏷 Gold is for first timers, emerald is for those who have attended 2-9 Engages!, mallard is for 10-19 Engages!, claret is 20-24 Engages! and pumpkin is for @weddex, @kathrynarce & @bridalbar (the only attendees who have attended 25 Engages!) 💃🕺 Host Hotel: @theadaremanor | Event Branding + Gifting Design + Curation: @TPDDesignHouse | Event Logo & Branding + Show Director: @TrishaHay | Event Planning: @XenaProductions | Custom GIfting: @ThisBeautifulLifeLLC | Linens: @NuageDesignsInc | Tables & Setup: Adare Manor | Florals: Harris & Wilkinson | Styling: @_shiramisu Photo: @c10ike #Engage18 #10YearsOfEngage

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Photographer John Dolan, who photographed the weddings of Will and Jada Pinkett Smith, Kate Bosworth and Ben Stiller, will also take to the stage, as will luxury stationery designer Ceci Johnson, whose clients include The Emmy's and The Four Seasons hotel group.

Irish industry big wigs Peter Kelly, aka 'Franc', and Tara Fay of Xena Productions will give their perspective on the growing business of weddings, while 88-year-old luxury wedding cake designer Sylvia Weinstock will share her outlook on the big business with fellow pros.

According to recent surveys, the average couple spends nearly €25,000 on their wedding in Ireland, however those which take place in luxury venues such as the lavish Adare Manor can fetch thousands more.

While the global wedding industry was estimated at €275 billion in 2016, the value of the Irish wedding industry is not completely understood - however those in the throes of wedding planning are probably well aware that the likes of wedding cakes, invites and decor can fetch a pretty penney.

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