From controlling your social media debut to the slow dress reveal, Gwyneth shows us how to master the modern A-list wedding
When it comes to privacy, Gwyneth Paltrow lives by an eclectic set of rules.
While we rarely see images of her children, we do know all about her conscious uncoupling. And thanks to her Instagram and infamous website Goop, we know that she smokes one cigarette a week, likes to eat naked in front of a mirror and occasionally steams her vagina.
When it emerged in September that the actor-turned-lifestyle guru had married the TV producer Brad Falchuk it came as some surprise that there were no immediate photographs of their nupitals. Whilst, other celebrities- including most recently the fashion blogger Chiara Ferragni- turn their wedding into a media storm with sneak peeks of dress fittings and slow-mo videos of them walking down the aisle, Paltrow remained unusually discreet. There wasn't even a whiff of an unsolicited photo on social media posted by any of the 70 friends and family that joined them to celebrate.
Ever since the launch of Facebook in 2004 wedding photos have become somewhat of a minefield. Invitations now arrive accompanied with instructions on whether photos are allowed, where they're allowed and the appropriate hashtag to use when posting.
With the average bride in Ireland spending €1787 on her wedding dress, never mind the many months that go into choosing it, you can see why many brides are keen to control their social media debut rather than risk leaving it up to a slightly tipsy relative tagging them in photo taken from an unflattering angle. But fans were still confused as to why Paltrow who surely had a professional photographer to hand hadn't shared any details.
Fast forward two months and the reasoning behind the social media ban became clear: she'd been saving the big reveal for a post on her own website Goop. "Took me a minute to get it together, but at long last, for those who have requested, a little look inside the best day of our lives. Link in bio for more. #thefaltrows", she wrote below a photo of her and Falchuk walking down the aisle offering followers their first glimpse of her Valentino wedding dress, a bespoke design by creative director Pierpaolo Piccioli.
Linking directly to Goop, Paltrow also guaranteed a spike in site traffic as viewers clicked through a gallery of 48 photos varying from place settings to last minute make-up touches.
Then came the news that there is even more wedding spam to come with the reveal of the latest issue of Goop Magazine where Paltrow is photographed peering out of a window on her wedding day. According to the brand, the latest print edition offers a behind-the-scenes look at the ceremony alongside tips from her wedding planner.
With social media posts often compared to a sugar rush- think a quick spike that is quickly forgotten- Paltrow's more slow approach has cleverly guaranteed that two months post nuptials she's once again a trending topic. And even more cleverly, has ensured that when Goop Magazine hits shelves next week, it's guaranteed to sell-out.
Telegraph Media Group Limited 
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