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Why beauty in a time of crisis is more important than you think

Niamh Horan


We may scoff at the notion, but in the worst of times appearance matters more than we are willing to admit, writes Niamh Horan

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Inela Nogic was named Miss Sarajevo in 1993. Photo: Patrick ROBERT/Sygma via Getty Images

Inela Nogic was named Miss Sarajevo in 1993. Photo: Patrick ROBERT/Sygma via Getty Images

Sygma via Getty Images

Inela Nogic was named Miss Sarajevo in 1993. Photo: Patrick ROBERT/Sygma via Getty Images

In the midst of a besieged Sarajevo, as bombs rained down and people risked lives for a loaf of bread, in the basement of an old, derelict building a 17-year-old blonde named Inela Nogic was crowned the city's beauty queen.

When asked what she would do with her year as Miss Sarajevo, Nogic replied: ''I have no plans, I could be dead tomorrow.''

Beauty, you may think, is too trivial - even too self-absorbed - to count in a crisis. But history, and the human spirit, proves otherwise.