Michael O'Doherty: Pippa O'Connor may want to avoid her 'hostile' neighbours
Pippa O’Connor has become something of a master at brand extension.
It’s a phenomenon whereby a well-known person attaches their name to products and events to the considerable benefit of their bank balance.
Pippa has in the past few years moved seamlessly from modelling to selling her own branded jeans, T-shirts and candles as well as running a successful series of fashion workshops.
The only extension that hasn’t gone smoothly, however, is the more traditional one that comes to mind when we mere mortals think of the word, namely a physical extension to her home.
News has just emerged that Pippa’s neighbours in the K Club have, presumably with a straight face, described her plans to double the size of her and husband Brian’s home, along with a balcony off their master bedroom, as “hostile”.
Apparently, the prospect of Pippa and Brian appearing on said first floor balcony will “result in a devaluation” of the adjoining properties.
Most bizarrely, the objection claims “the offending balcony will result in unnecessary interaction and adversity between the applicant and affected homeowners”.
While the rest of Ireland not only welcomes the sight of Pippa but is happy to pay for the privilege of being in the same room as her, the residents of the K Club consider the sight of her to be not only unwelcome but damaging to the value of their properties.
Far from extending her home, I’d suggest that Pippa may actually be reconsidering her decision to locate there in the first place. Because if you judge a place by the people who live there, it sounds like an absolute kip.