It's hard to ignore the sudden spate of celebrity lockdown transformations. Actress Hilary Duff dyed her hair bright blue, a long line of celebrities from Jennifer Love Hewitt to Ricky Martin have dyed their hair pink and everyone from David Beckham to Tallulah Willis have taken out the clippers and gone full buzz cut.
At first glance, it looks like a cynical, career-enhancing ploy on the part of these celebrities. They've left behind the world of red carpets, flashing cameras and adoring fans and it seems as if they're desperately trying to stay relevant to an increasingly jaded audience.
Look a little closer, however, and you'll notice that the quarantine makeover isn't just reserved for the rich and famous. It's trending among civilians too.
We've all reached the DIY grooming stage of lockdown. Sales of hair clippers and home hair colour are soaring and we're all doing our best to look somewhat presentable while housebound.
What's interesting, however, is that while some of us are trying to keep things neat and tidy, others are choosing to go big or go home.
Men who once worried about losing their hair are finally getting the courage to shave it all off. Women are giving themselves 'quarantine bangs'. And while some of us are tending to stray greys, others are experimenting with the entire colour wheel.
The rationale is fairly obvious, from the outset at least. A makeover, conducted within the safe confines of quarantine, is like a free pass. Get it wrong and you can hide away until it grows back. Get it right and you have a whole new identity to keep you occupied for at least a few hours. Either way, you have something to mark the moment, which is what makeovers, both good and bad, do.
Like it or not, dramatic image overhauls are usually preceded by dramatic or defining life events. Break-ups give rise to 'breakovers'. New Year inevitably leads to 'New You'. The rite-of-passage that is the Leaving Cert holiday usually involves a tattoo or body piercing - because you don't ever want to forget those two weeks that you can barely remember.
Makeovers semaphore our inner transformation via outer modifications. We change our appearance when life changes us - and life under lockdown has changed us irrevocably.
Granted, there are some people who don't think too deeply about makeovers. Novelty-seeking and boredom are dangerous bedfellows after all, and the psychological impetus behind the current trend for Tiger King manicures is probably nothing more than cabin fever.
Many more use makeovers to control the controllables. And in a world where nothing is certain, it's reassuring to know that hair will grow back, dye will wash out and your wife will eventually stop laughing at your attempt at a handlebar moustache.
Yet for others, pandemic makeovers are much more than skin deep. They aren't just adapting to life under lockdown, they're adjusting to a life they had never anticipated.
People are coming to terms with sudden loss, lay-offs and sinking investments. Start-up entrepreneurs are realising they may have to start all over again. Couples who were planning weddings are instead planning funerals. Families with five-year-plans are taking it one day at a time.
Some of us are getting through it, yet others have been confronted by the issues they were once able to deny, delay and deflect. They no longer have the escape routes - the pub, the gym, the extra-long shifts at work - and now, confined and confused, they're beginning to question the strength of their commitment. In many ways, we're experiencing a collective identity crisis as we try to come to terms with abrupt and unexpected life changes.
To paraphrase Kierkegaard, we're experiencing the "dizziness of freedom" that occurs when we realise we have the power and agency to shape our own future. And it's a terrifying and exhilarating proposition.
It's hardly surprising people are playing with the parameters of their identity as they try to carve out a sense of meaning and purpose in this new world.
And for now at least, blue hair dye might just be the safest vehicle of self-expression.