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Ciara O'Connor: 'The ugly truth behind Millie Bobby Brown's enterprising new beauty range'


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British actress Millie Bobbie Brown attends Netflix's "Stranger Things 3" premiere at Santa Monica high school Barnum Hall on June 28, 2019 in Santa Monica, California. (Photo by Chris Delmas / AFP)

British actress Millie Bobbie Brown attends Netflix's "Stranger Things 3" premiere at Santa Monica high school Barnum Hall on June 28, 2019 in Santa Monica, California. (Photo by Chris Delmas / AFP)

British actress Millie Bobbie Brown attends Netflix's "Stranger Things 3" premiere at Santa Monica high school Barnum Hall on June 28, 2019 in Santa Monica, California. (Photo by Chris Delmas / AFP)

'Your devotion to this project is something so beautiful beyond believe. i really feel that here and can wholeheartedly tell u poured your entire soul and all the love fabricated inside your mind into it. wow crying.'

Such was the reaction to the announcement that 15-year-old Millie Bobby Brown, of Stranger Things fame, is launching her own beauty line, Florence by Mills. It's a canny move from a child star with a dedicated fandom of other children, who think she's the best friend they've never met.

Hundreds of earnest comments under the Instagram promo video in which Millie talks about how "every young person deserves to have a good start with their skin", tell of her fans' heartbreakingly sincere 'pride' in their hero.


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