Last week, US breakfast TV show Good Morning America ran an interview with the Duchess of Sussex to promote Elephant, her forthcoming documentary for children.
The Duchess of Sussex. Which one is she again? Oh yeah, Meghan. Remember all that?
In a world where everything, down to visiting your parents and bringing your kids to school, feels like a distant memory, the hullabaloo of Harry and Meghan seems like something from another age. And yet, there is Meghan - in an interview apparently recorded last summer - hoping to attach great importance to her first post-royal-break-up gig.
Clips from the documentary include Meghan talking about the important lessons we can learn from elephants, about being connected and the significance of family.
She had a message, clearly, and it might all have fed in to a bigger mission statement from Harry and Meghan about how their new life's work was to help the world join in peaceful harmony - but, God, it all seems so lame now.
That was then, and this is now. A now when you'd imagine we'd be only mad for a bit of Harry and Meghan distraction - but in fact find ourselves somewhat immune.
It was a relatively busy week or so for Harry and Meghan. The week before last, they were pictured leaving their new base in LA to deliver meals for a local charity. They were kitted out in masks and did their own driving. Then, last Sunday, the couple announced that they would no longer be "co-operating" with four of the biggest newspapers in the UK, a move which later reports suggested had not been hammered out completely with the royal family before they went public.
Then, last Tuesday, they told the world how they had used Zoom to wish the Queen a happy birthday, despite, it was reported, palace requests that private greetings should be kept private. After all, one's formal birthday celebrations had been cancelled on the grounds that one can't go around whooping it up and drawing attention to oneself when the rest of the world is cracking up in lockdown.
That memo may have eluded Harry and Meghan, or maybe it's just that they are in a panic as they begin to wonder if their moment to make a mark outside the royal family has passed. And, for that matter, if the world will ever be interested in celebrities again.
Early on in all of this, Gal Gadot's celeb group rendition of Imagine went down like a lead balloon. Later, Ellen DeGeneres's complaint that being at home was like prison was lampooned for the fact that her home is like a luxury holiday resort. There's minimal interest in how the stars are coping - and last week Ricky Gervais told them all to shut up, essentially pointing out we've concerns other than celebs right now.
And Harry and Meghan are celebrities now, since they've left the permanent and pensionable comfort of The Firm. It's not the comfortable place they might have hoped, with outside forces proving so much more powerful than their celebrity synergy.
You might have imagined, before all of this kicked off, that when our lives shrank to the four walls of our homes and a 2km radius of our homes, that we would be more interested in the diversion of celebrities. You might have thought they'd provide distraction, but that hasn't proved to be the case.
Instead, far from needing something to take our minds off the minutiae of our own existence, we've mostly turned inward.
Instead of being caught up in who's flaunting their curves, showing off their pins, or their perfect children, or their fabulous home and clean-eating lunch, we're thinking about ourselves. We're obsessing about what we can do about piling on the pandemic pounds, while simultaneously incapable of stopping ourselves from eating.
Or wrestling with the knowledge that we really should stop drinking every night, while finding our minds turning to the need for something to take the edge off as soon as the clock strikes five.
The small, personal, close-to-home stuff is quite absorbing in this situation and outside interest really doesn't figure, beyond the nightly news updates and updates of international success or failure compared with ours.
Much as the days go by alarmingly quickly when you're locked down and going nowhere, your need for external distractions seems to shrink, while, at the same time, you crave the outside world.
So, instead of the adolescent wilfulness of Harry and Meghan jollying us along, we've no patience with them. We've bigger things to think about right now, and smaller ones too.
Celebrities will struggle to find a place in those priorities, not just now, but possibly when we emerge from this, too.
Which makes you wonder if Harry and Meghan's moment has passed. Good deeds and big words about making the world a better place, while they look to others to pay their massive security bill, just might not wash. Those annual millions of euro will make even less sense when we enter the post-lockdown economic apocalypse that was forecast last week.
On the other hand, still nestled in The Firm, we see William and Kate glide through, having displayed the kind of modern-day blitz spirit that made the princes' grandmother, Queen Elizabeth, so beloved post-WWII.
'Keep calm and carry on' is written all over the Cambridges' efforts of late.
Their weekly clapping with the children for the NHS, the birthday photos of two-year-old Prince Louis with his palms painted in the NHS colours, the Zoom discussions of home-schooling, William allowing Stephen Fry to make German jokes at him on the BBC's Big Night In fund-raiser show...
Kate and William will roll on, clapping the NHS with their kids, doing Zoom chats where they discuss the pressure of home-schooling. They're a study in proving that slow but steady wins the race, while Harry and Meghan must wonder what is their cachet in this changed world.
They may be wondering too, how giving the royal lark another year might have been a good idea after all.
Timing, as every celebrity knows, is everything.