It was just an arm clasp - a grasp really - a mere touch … the kind you'd offer an acquaintance whose name had escaped you, on passing, on your way elsewhere.
It was a crowded room, there were dozens of people. And cameras. And journalists. Nobody could possibly notice it. And then everybody did.
Yes, Brad Pitt and Jennifer Aniston's 'moment' backstage at the Screen Actors Guild awards was really all any of us needed for 2020.
Brexit? Pah! Election? Pfff.
Then it was revealed that the pair, who split in 2005 after five years of marriage (and one Angelina Jolie), were "sharing stylists".
Well, then. That's it, surely! I mean if the rest of us suddenly started "sharing a stylist" with our ex then we'd all be exchanging knowing winks. In LaLaLand it's almost like announcing you're having a baby together.
The photo - which really was most beautifully staged … er, caught on the spur of the moment - was then 'liked' by none other than Courteney Cox, while Jen posted a tantalising Insta-perfect shot of her shoes, statuette and artfully discarded silk dressing gown. Naked Brad couldn't have been far away, was the implication.
And what will Ross's reaction be? That they were on a break, presumably.
Poster boys and girls for Botox are all around us
Good news for Westport. Pharma giant Allergan has opened a new €160m facility creating 63 jobs.
If you're furrowing your brow trying to remember who they are, then you're obviously not a customer of its flagship product - Botox.
The company has shipped an astonishing 100 million vials of the freeze-frame liquid (poison to some, but a piffling detail to the 40-something yummies who rock up for their shots every few months), and there's no doubt the investment will mean a big boost locally (in the forehead or otherwise).
Minister Michael Ring was first out of the blocks to announce/claim/laud the news after he opened the factory, posting a photo on Twitter with seven blokes and, er, just the two women they managed to rustle up.
Judging by, ahem, some of the election posters now gracing our lamp posts, it seems they've already found their customer base.
In a global emergency, ignore the Twitterati
As the coronoavirus shows no signs of abating, disturbing but inevitable consequences have arisen.
Because expertise is no match for internet ignorance, those of Chinese extraction are now actively being profiled on flights. In some countries, notices are even banning them from shops and restaurants.
There's more than a billion of them, folks, and while the virus did emanate from one market in one city in that vast country it is - as far as a medical fact is concerned - not genetic. It's a virus and it's terrible but a modicum of common sense is in order.
Indeed, more people die of the flu every year - the regular one - than this; up to 650,000 worldwide.
Those who have lost their lives with nCoV - the current strain is so far, 425; the vast majority of whom are immune compromised, and/or suffer from another underlying condition.
The WHO says it may well be classed as a pandemic if those numbers rise exponentially. Care is needed, a vaccine is already being prepared and every country is on high alert with appropriate quarantine facilities.
In other words, we're on our toes and surely it is a time when we should leave commentary to the experts, who may offer it in a more measured and contained fashion than scaremongers on Twitter. I know who I trust.