Thursday 19 September 2019

The every man


Gabardine trench, RRP, €398, outlet price, €154, The Kooples. Jacket, RRP, €120, outlet price, €77; jeans, RRP, €90, outlet price, €63, both Levi’s.Denim shirt, RRP, €119, outlet price, €79, Diesel
Gabardine trench, RRP, €398, outlet price, €154, The Kooples. Jacket, RRP, €120, outlet price, €77; jeans, RRP, €90, outlet price, €63, both Levi’s.Denim shirt, RRP, €119, outlet price, €79, Diesel
Jacket, RRP, €130, outlet price, €91, Levi’s. Sweater, RRP, €150, outlet price, €49.50, Brooks Brothers

Men shop differently to women. They are likely to be naturally more sustainable shoppers, buying less and buying better, rather than purchasing hauls of cheap stuff that will inevitably be worn a mere handful of times, then discarded.

Typically, men do not try on an item in one shop and then visit five more shops to try on something similar. Once they have found something they like, that's it. This is not to suggest that all men hate shopping, but as a general rule, they do not tend to view it as something they would choose as a fun day out.

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It is this attitude that makes designer-outlet shopping so suitable for men. First, there's the comfortable surroundings - Kildare Village now offers kennels for dogs and a valet service, while the setting feels like shopping in the Connecticut small town of your dreams. Then there's the convenience: it has just the right amount of labels to supply what you need; suiting, casual, sportswear, shoes, denim. Also, there's easy - and free - parking, and good restaurants; a branch of Saba was added to the roster last year.

Our shoot today showcases Caoimhin O'Brien, left, currently Ireland's most successful modelling export; he recently featured in an editorial for German Vogue.

All the clothes on today's pages are from Kildare Village. Our aim was to illustrate a look that provides something for all men, mixing tailoring with casual pieces and some sportswear-inspired styles, while underlining the variety of menswear available.

This month, Savoy Taylors Guild will launch its 'Tailor Me' campaign in Kildare Village. The service will allow guests to have their suits made to measure within the Savoy Taylors Guild boutique, and decide on the construction, fabric, fit and various other details.

Sandro opened its first standalone boutique in Ireland in July in Kildare Village; it is the only stockist of Sandro Homme in the country.

Stylist Jan Brierton, who created this editorial with her long-time collaborator, photographer Lorna Fitzsimons, explains that the shoot was intended to be transeasonal. "I didn't want to be very heavily just autumn/winter. Because no one dresses that way any more, and no one shops that way," Jan says.

Tailored trousers with sports elements are used to highlight how men are now mixing classic pieces with something sports-influenced. For women, the athleisure trend tends to start with their gym gear, which gets dressed up for non-gym outings. For men, it's a different angle: office wear is now being infiltrated by sportswear.

For day-off wear, Jan points out, there is almost a tailored sensibility - fitted jeans and slim-cut shirts are more popular now than looser silhouettes. Tech companies, and their relaxed dress code, are a big influence on this new look, which results in the blending of a man's work and off-duty wardrobes. It's an 'it's all one' approach, which suits Kildare Village's offering perfectly - one stop, all boxes ticked.

Photography by Lorna Fitzsimons

Styling by Jan Brierton

Words by Liadan Hynes

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