Tinder reveals it ranks users with secret 'desirability rating' to create better matches
Tinder has confirmed it uses an internal ranking system based on how many others deem you attractive or not.
It's no secret that Tinder users rate each other on the basis of desirability. You swipe right (for yes) when you find someone you deem attractive and left (for no) when someone doesn't match your preference.
What you don't know is that Tinder is using the same kind of rating to rank you.
The dating app uses the 'desirability rating' to match its most popular and least desirable users.
While attractiveness of a users' profile picture obviously plays a part in the Tinder match process, several other factors help the app determine users' compatibility.
Chief executive Sean Rad told the Fast Company the internal rating system was used to try and accommodate better matches by attempting to match users with similar scores.
Tinder can then rank user profiles in terms of attractiveness via aggregate.
"It’s not just how many people swipe right on you," Rad explained. "It’s very complicated. It took us two and a half months just to build the algorithm because a lot of factors go into it."
So every time you swipe right (for yes) or left (for no) on a potential match's profile, you are effectively scoring them. This, in turn, impacts on the user's overall ranking.
Ratings are not available to the wider public, with only Tinder staff able to access your score. Your score decides who you are matched with.