Monday 22 January 2018

Puppy Love: Tinder experiment matches users with homeless dogs

Freya Drohan

Freya Drohan

A pioneering project makes use of the popular dating app in a hope to tackle New York City’s high number of abandoned dogs.

Marketing interns at BBH creative agency have decided to put tech resources at their disposal with a new initiative to help rescue dogs find a loving home.

The three interns created profiles for ten dogs who were in need of a loving home.

“Your doghouse or mine?” one pup’s profile questions.

“11 months old. Pit mix. Fetch fanatic. Adores snuggling up and falling asleep on the couch. Ready to go home with the luckiest animal lover in town,” reads another.

Those who swiped left (i.e. clicked 'yes') to the canines received a message which linked them to the shelter where the dog is housed, and further information if they are interested in adopting or volunteering.

In typical Tinder fashion- prospective owners can give the dog a trial period, and foster the pooch for two weeks instead of a long term adoption, or simply take the dog for a walk.

According to one of the interns, Alexis Mood, so far, one dog has found a permanent home.

There were also 2,700 matches in the first few days of the project.

Tinder, founded in 2012, was not aware of the dog rescue campaign, but has made no attempt to remove it.


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