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Heartbreak hotels, care packages and coaches – inside the booming breakup industry

From mobile apps to intensive retreats and reconciliation spells, more and more services are promising to mend your broken heart

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Failed relationships are fuelling a huge industry. Photo: Stock image

Failed relationships are fuelling a huge industry. Photo: Stock image

Psychotherapist Ciara O’Gorman helped to launch Heartbreak Hotel, running a trauma-informed workshop

Psychotherapist Ciara O’Gorman helped to launch Heartbreak Hotel, running a trauma-informed workshop

The Healing Heartbreak box by Irish company LovinglyBox.com

The Healing Heartbreak box by Irish company LovinglyBox.com

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Failed relationships are fuelling a huge industry. Photo: Stock image

The person you saw yourself spending the rest of your life with has walked out. Tradition dictates you recover by wallowing under the duvet, looping an Adele playlist or crying into a pint of Häagen-Dazs. But in 2022, you can find a whole range of services devoted to healing your broken heart — for a price.

Breakup wellness” has emerged as a booming industry aimed at the newly single, incorporating mobile apps, self-care packages, coaching and intensive retreats, all coated in the glossy, enlightened sheen of today’s wellness culture.


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