Saturday 18 August 2018

From the InstaSit to facial fillers - The 10 trends that will sweep 2017

Beach trend: Pia Muehlenbeck has established herself as the queen of InstaSit
Beach trend: Pia Muehlenbeck has established herself as the queen of InstaSit
Kylie and Kendall Jenner on Instagram

Meadhbh McGrath reports on the trends that will sweep 2017 - from looking glam on our travels to the soon-to-be-ubiquitous InstaSit selfie.

Stealth wealth

Forget the red carpet - the runway you really want to impress on is at the airport. In its trend predictions for 2017, Pinterest revealed that airport style has risen by 1,600pc in the past few months.

Models like Kendall Jenner and Gigi Hadid already understand the importance of off-duty style, but in 2017 we'll see celebrities stepping up their game when travelling. Our desire for fresh airport looks (rather than ostentatious red-carpet glam) reflects the burgeoning trend for "stealth wealth" as our concept of luxury evolves and grows quieter.


Remember 'normcore'? The movement of bland anti-style that brought back Birkenstocks and mom jeans in 2014 was predicted by trend forecasters K-Hole, who are betting on 'chaos magic' in 2017. That doesn't mean Hocus Pocus; it's more about spirit and will - an antidote to our current predilection for overthinking. As magic moves into the mainstream, crystals and energy healing will be big news. Sam Smith reportedly spent close to €500 on crystals, while Madonna, Katy Perry and Victoria Beckham are also alleged devotees.

The InstaSit


A photo posted by Bella Hadid (@bellahadid) on


If 2016 was dominated by the fish-gape selfie, next year is all about body. Exhibit A: the 'InstaSit', perhaps the easiest (read: laziest) social-media trend yet.

Favoured by Instagram hotties and bikini models, it's more relaxed than the standard over-the-shoulder smoulder or hand-on-hips hun pose and allows you to really werk your angles. It's also supposed to lengthen the limbs - the rule is: if it bends, bend it. See Instagram star Pia Muehlenbeck and model Bella Hadid for reference.

Augmented reality

Along with Pokemon Go, Snapchat selfie lenses really brought augmented reality (AR) to our attention this year, as everyone from Rihanna to our own James Kavanagh obsessed over the puppy filter. Mark Zuckerberg has said he plans to introduce more AR tools on Facebook (notably focusing on smartphones rather than AR headsets), but how this technology can be applied beyond gaming has yet to be worked out. In any case, we can expect more experimentation with AR, whether it's pop stars developing proximity-based features while touring or designers creating their own masks and filters.


GOBBLE GOBBLE in GLAM this Thanksgiving NEW video up on my channel ➡ link in bio! I'm wearing: __ FACE a. @lagirlcosmetics Pro Coverage Foundation b. #rodial Instaglam Contour Powder #3 c. @morphebrushes Deysi Danger Highlight Palette ⋆ use code NIKKIE to save money! __ BROWS a. @anastasiabeverlyhills Brow Wiz "Taupe" b. @maccosmetics Paint Pot "Tailor Grey" c. #maccosmetics False Lashes Maximizer __ EYES a. @hudabeauty Rose Gold Eyeshadow Palette b. #tomford Eye Defining Pen + #maccosmetics Liquidlast Liner "Black" c. @annytude Lashes "Snobby" ⋆ use code NIKKIE to save money! __ LIPS a. @maybelline Lipstick #530 "Hot Sand" b. @whoisshecosmetics Lip Composite™ "Mystic Saint" + "Sinclair" __ #nikkietutorials

A photo posted by NikkieTutorials (@nikkietutorials) on


We were contouring virtually every part of our bodies in 2016 - cheekbones weren't enough, it stretched to our lips, necks and décolletage. Behold, the cut crease: a harsh line right along the eyelid crease, which can be achieved using a teaspoon, and looks set to be the next tricky make-up look we'll lose hours trying to master.

Facial fillers

Kylie Jenner's plumped-up pout was easily the most influential beauty trend of the year, leading to a huge spike in Irish women seeking lip fillers. Promising to sculpt, lift and firm the face without surgery, the popularity of dermal fillers is only going to grow from here, with cheek and chin fillers likely to take off in 2017.

New directions

Zayn Malik really made 2016 his own: his Versace robot arms ruled the Met Gala, while he landed a number one all on his own with 'Pillowtalk'. In 2017, his former One Direction bandmates will release their solo projects. Louis Tomlinson is heading down the EDM route, while Harry Styles seems to be taking inspiration from Mick Jagger - promising.

Liam Payne may have his hands full with his first child (allegedly) on the way and despite Niall Horan's single 'This Town' being all sorts of bland, I'm willing to give him another chance. Music aside, it will be exciting to watch the guys carve out their own identities, considering Zayn's already got 'moody, broody and far too open about his sex life' down pat.

Kendall and Kylie take the krown

Kylie and Kendall Jenner on Instagram

With Kim on sabbatical since the armed robbery in Paris, and Khloé and Kourtney focusing on alternative projects, Kendall and Kylie have emerged as the faces of the Kardashian-Jenner brand.

Kendall became omnipresent in 2016, landing high-profile modelling campaigns and editorial work that made it impossible to pass a newsagents without seeing her face, while Kylie (19) practically live streams her life via Instagram, Snapchat and her for-profit app, not to mention her phenomenally successful cosmetics line. After a breakthrough year, the youngest members of the family show no signs of slowing down.

Speaking of slowing down…

On the other side of the fast-paced, hyper-social trends likely to emerge in 2017, we have the exact opposite: what trend forecasters WSGN have termed "slow futures". In an age of overwhelming choice and overconsumption, people are now looking to strip away the excess and go back to basics.

It's already manifesting in the move away from over-sharing towards "dark social" channels like WhatsApp and Facebook Messenger, and the ­immediate embrace of "hygge", the Danish lifestyle trend that champions the art of cosy and slow.

The Olsen twins have long embodied the slow life, and Kim Kardashian looks to be taking a similar route (though who knows how long her hiatus will last).

Clean sleeping

You'd be forgiven for assuming sleep was the one thing that couldn't be juiced, filtered or posted on Instagram. You are, however, sadly wrong. Gwyneth Paltrow is pushing "clean sleeping" as the biggest health "trend" of 2017, while Arianna Huffington is heralding a "sleep revolution".

Forget about 'you can sleep when you're dead', next year we'll be turning in at 9pm to get the recommended 10 hours' kip. It is, in a way, the ultimate status symbol: being able to #sleepclean without having to worry about an early-morning commute, blissfully nodding off rather than staring at the ceiling for hours panicking about work and rent. Good luck trying to implement in your own life.

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