Feel good factor: Lucy Nagle's covetable cashmeres
Wardrobe choices are often dictated by work or social occasions so when you can prioritise pure comfort, soothing cashmere is a 'forever friend', as luxe designer Lucy Nagle tells our fashion editor
Lucy Nagle's covetable cashmeres are extremely well travelled. I say that having spotted the Wicklow designer's wares in any number of foreign destinations. Always easy to distinguish, her designs use strong colours - something her Irish customers crave - and this summer, her cobalt and midnight blue hues make attractive partners for everything from jeans to shorts to linens.
Since launching her first knitwear collection in 2013, Lucy has earned herself the moniker 'Irish Queen of Cashmere' due to the cut and quality of her gleaming knits. Made in Scotland with cashmere from Inner Mongolia, in northern China, her pieces present several points of difference, with Lucy's 'Cosy' slogan emblazoned across various styles.
Now, just back from this campaign photoshoot in New York, Lucy outlines how she intends to take the brand in an exciting new direction this year.
"I am tapping into the way people live today," she explains. "People are health-focused, and wellbeing is at the core for so many people these days. I want my cashmere to reflect the way people live now. They need everyday clothes that look cool but work with their lives, as they go from yoga in my hoodie to slipping on a simple cashmere sweater with jeans for a meeting, school run or for those evenings when it gets cool on holidays."
Lucy continues: "The essence of the brand is rooted in allowing women to feel good in their clothes, and about themselves, and we believe cashmere doesn't have to cost the earth. Once you invest, you have your 'forever' piece."
Future business plans include introducing quality cottons and track bottoms. "It's how women dress now: they want to look smart in their sports luxe - they can wear it exercising, but also go and have coffee with a friend and still look and feel great."
Photography: Emily Quinn, emilyquinn.com
Styling: Lucy Nagle
Hair and make-up: Clarissa @ bloombeautylounge.com
Model: Niamh @ Distinct Models
With thanks to: hudsonhoundnyc.com
The team flew to New York with Aer Lingus. Fares start from just €225 each way including taxes and charges; see aerlingus.com