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Zoom in: Can a virtual stylist reboot your post lockdown look?

Personal stylists have been forced to adapt their services, writes Meadhbh McGrath, and are focusing on online sessions

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Laura Jordan of StyleSavvy.ie says her online service has been an “absolute godsend” since the pandemic hit

Laura Jordan of StyleSavvy.ie says her online service has been an “absolute godsend” since the pandemic hit

Laura Jordan of StyleSavvy.ie says her online service has been an “absolute godsend” since the pandemic hit

Lockdown has been a wakeup call, forcing us to stop and reevaluate many aspects of our lives: our routines, our careers, our relationships, even our wardrobes. It may seem frivolous in the context of everything else going on in the world, but organising our closets can offer a way to recharge and refresh - in the style department, at least.

Plus, the pandemic has fundamentally altered the way many women relate to their clothes. It's brought further into focus the needless consumption of the fast fashion industry, prompting consumers to rethink where and how they spend their money, with many looking to help small, local businesses over multinational corporations, and to shop their own wardrobes instead of adding to them.

Personal stylists, like all the other gig workers, have had to adapt their services to survive. With business drastically reduced and major occasions such as weddings and the summer event season called off, stylists are focusing on virtual sessions.