Friday 15 December 2017

YSL Opium ad is eight most complained about

Sophie Dahl poses in a Yves Saint Laurent ad for Opium perfume.
Sophie Dahl poses in a Yves Saint Laurent ad for Opium perfume.

The Sophie Dahl naked ad came in the top ten of most complained about ads.

An Yves Saint Laurent ad for Opium perfume featuring a voluptuous and naked Sophie Dahl is the eight most complained about advert in the last 50 years, according to the Advertising Standards Authority

The campaign, which was shot by photographer Steven Meisel caused controversy, especially after the billboards of Dahl, lying on her back wearing only sparkly jewels and a pair of heels was blamed for motorists losing control of their cars.

Tom Ford, who was the newly appointed creative effort at YSL wanted to revive the fashion house’s ailing fortunes.

“'I wanted someone who looks like she's had too much of everything - too much food, too much sex, too much love. I mean this is a woman who does not deny herself anything,' he said of his decision to cast Dahl in the ad.

Some 948 people complained that the image was too sexually suggestive. Of the advert, Dahl has said "I think the photograph is beautiful... it was seen as being anti-women, when in fact I think it is very empowering to women."

Of the advert the model herself has said: "I think the photograph is beautiful... it was seen as being anti-women, when in fact I think it is very empowering to women."

According to the ASA survey, a Kentucky Fried Chicken advert featuring call centre workers singing with their mouths open was the most complained about UK campaign of all time.

A 2010 Paddy Powers’ ad featuring cat being kicked across a pitch by a blind football player was the third most complained about and others making the list included campaigns for Volkswagen and Barnardos.

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