The revered fashion designer has overhauled the classic red uniforms of over 7,500 staff.
Unveiling the uniforms today, airline founder Sir Richard Branson said,“I’ve always felt cabin crew should be in beautiful glamorous clothes… and I think Vivienne has done it bang on.”
The previous uniforms had been in place for ten years, and as other airlines had began to copy it, Branson believes it was time to “challenge the status quo and creating something truly memorable.”
The eccentric designer is known for her detailed creations that highlight a woman’s form, making her the ideal candidate to design a feminine and elegant new uniform.
For the futuristic inspired ensemble, which is comprised of a waist cinching jacket and darted pencil skirt, Dame Vivienne sought influence from 1940s French couture.
Male staff will wear a three piece burgundy wool suit, inspired by Savile Row tailoring.
“Vivienne is so hugely talented,” said actress Naomie Harris. “Anything she turns her hands to she makes it edgy yet classic at the same time.”
Vivienne and Richard were committed to a sustainable approach in creating the uniforms, using recycled fabrics and polyester yarn made from plastic bottles.
Cabin crew’s bags will also be made from recycled canvas, reused roadside banners, unused leather off-cuts, and recycled brass.
Other noted designers to have designed uniforms for airlines include Julien Macdonald, Pierre Balmain, Emilio Pucci and Roy Halston.