Friday 19 January 2018

Versace to design a range for H&M

Donatella Versace at the Milan Fashion Week Menswear Spring/Summer 2012 on June 20, 2011 in Milan
Donatella Versace at the Milan Fashion Week Menswear Spring/Summer 2012 on June 20, 2011 in Milan

Belinda White

Versace becomes the latest label to design a range for high street store H&M.

Following in the footsteps of Lanvin, Karl Lagerfeld, Stella MCCartney and Jimmy Choo (to name but a few), H&M have confirmed that Versace will be the next high fashion label to launch a capsule collection for the high street giant.

Designed by creative director Donatella Versace - who gave the world a sneak peak of what's in store by wearing one of her H&M designs to the Versace men's show in Milan yesterday - the range will 'take a look back at the heritage of the brand', by which they mean the leather, loud prints, and riot of colour which made Versace a byword for glamour in its early '90s heyday.

It is a timely collaboration for H&M, signing up the Italian brand just as they are riding a second wave of success. Mad Men star January Jones is the current face of Versace's accessories collection, posing naked in ads reminiscent of Christine Keeler's iconic post -Profumo shoot, while Lady Gaga - recently named the world's most powerful celebrity by Forbes - has decreed she will wear nothing but vintage Versace for the next two months, introducing the luxury label to a whole new generation of fans (no doubt the ones who will be queuing all night to be first in store to pick up a bargain).

Gaga recently revealed that Donatella opened up the Versace archives for her for the first time since her brother, the label's founder Gianni Versace, was killed in 1997. The singer wears a selection of iconic vintage Versace looks in her latest music video 'The Edge of Glory' . Perhaps this visit inspired Donatella's designs for H&M which will also refer to the label's archives and reinterpret classic Versace designs.

The collection will include ranges for women, men and selected pieces for the home and goes on sale on November 17 in 300 stores worldwide and online.

The womenswear collection will be dominated by dresses featuring studded leather, silk and colorful print, with accessories including high heels and costume jewellery. The men's collection will focus on sharp tailoring, including 'the perfect tuxedo', as well as belts and jewellery, while for the first time in a designer collaboration at H&M, the collection will include some homeware pieces, including cushions and a bedspread.

In addition, Donatella Versace has also designed a pre-spring collection for H&M which will be exclusively available from January 19, 2012.

"I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere," said Donatella Versace in a statement.

"Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant - everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and it is perfect for the party season," said Margareta van den Bosch, creative advisor at H&M.

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