The final may have boasted 12 engaging acts, but it was judges Amanda Holden and Alesha Dixon who garnered the most attention on Britain's Got Talent last night.
The two female judges opted for full-length gowns with deeply plunging necklines which exposed their cleavage, and some viewers felt the dresses were too racy for pre-watershed family viewing.
Amanda Holden's blue and white dress was inspired by Disney's Frozen and Alesha wore a long black sparkly number.
The Independent reports that media watchdog Ofcom received more than 90 complaints while ITV received more than 100.
Ofcom will assess the complaints before making a decision on whether or not they warrant an investigation.
However, Amanda had already laughed off the idea she would be over-exposed in an interview with The Sun before the show.
“Will I be trying to avoid flashing my body parts? Oh no! My nipples haven’t popped up yet. They do most years so keep an eye out,” she said.
“I embrace them as I do every body part I have. They have their own reputation this year, so will probably make an appearance.”
And when Ant and Dec were introducing the judges, Ant said, "Is that kind of dress allowed on television? It's Amanda Holden!"
It's not the first time BGT has come under fire. Controversial talking dog act Marc Metral and Wendy prompted complaints to Ofcom and ITV and the matter was investigated before the act was deemed safe for Wendy.
Earlier this year Rita Ora's plunging blazer also resulted in 28 complaints to Ofcom.