They’re the €170 jeans that you wear for three months, then wash in the sea... Dive into the raw denim cult

Some people will go to extraordinary lengths to get good jeans — and then won’t wash them for months. You needn’t go to such extremes but there are few better pleasures in life than a decent well-made pair

Alex Meehan in his raw denim jeans. Photograph: Fran Veale

Alex Meehan

By the time you read this I will have been wearing the same pair of jeans for 40 days straight. I spent €170 on a pair of Momotaro 15.7oz  raw-selvedge jeans from Japan, and while I haven’t yet decided whether to wear them into the sea, I probably will. I’ve also recently taken up sea-swimming, so why not combine two new lockdown hobbies into one?