The devil's in the detail, especially when it comes to menswear. Michael's angular shades, crimson socks and Prada accessories add the perfect finishing touches.
He is Michael O'Malley (42), owner of Joly Café in the National Library, from Kilmainham, Dublin.
He wears Jacket by Marc Jacobs, €300, sunglasses by Louis Vuitton, €400, and loafers by Prada, €400, all from Brown Thomas. Shirt by Oliver Spencer, €150, Indigo & Cloth. Bag, €300, Prada store in Milan. Jeans, £25, Uniqlo in London. Socks, £25, Paul Smith store in Notting Hill.
What is your ...
Indigo & Cloth on South William street in Dublin.
•Best bargain buy?
A nude tan, leather hoody by Burberry reduced from €2,800 to €200 in Brown Thomas.
A Cartier watch for €4,000 for my 40th birthday.
•Best and worst dressed style icons?
The best is David Beckham and the worst is any Irish politician.
•Favourite label or designer?
Prada and Acne.
•Monthly spend on clothes?
Anything between €200 and €1,000.
•Last fashion buy?
A green T-shirt with a red printed square on it by Oliver Spencer from Indigo & Cloth.
•Biggest fashion mistake?
Dying my hair blonde, in fact more yellow than blonde in reality, and thinking it was fabulous at the time.
•What do you love and hate in fashion?
I love hats; I have a few by Philip Treacy and I'm especially fond of my orange trilby. I hate lazy dressing, for example, when a sweater has a collar and cuff sewn in.