Wednesday 22 November 2017

'The key is to give samples'

Catherine Morgan on her rounds. MARTIN MAHER
Catherine Morgan on her rounds. MARTIN MAHER
Ding-dong Catherine Morgan calling. MARTIN MAHER
Deirdre Reynolds

Deirdre Reynolds

Biofresh Skincare boss Catherine Morgan, who is in her 40s and from Dublin, says:

"I first discovered Biofresh, an organic skincare and cosmetics range, on holidays in Bulgaria 10 years ago. When I saw the difference it made to my skin, I wanted to use it for the rest of my life. And the only way to do that was to bring it to Ireland.

"So, after working in the bank for 12 years, I started off bringing it home in suitcases and going door-to-door with my family and friends. Friends started telling friends and it just took off from there.

"In the beginning, I couldn't afford to employ anyone. Now I have a shop in Drogheda and two girls on the road. Eventually, I'd love to do a catalogue and sell it throughout Ireland, just like Avon.

"We already have customers in Cork and Kerry. Nowadays, a lot of people are knocking on doors with crap products. The key is to give them a few samples, so they can try it for themselves.

"Girls will always spend money on skincare. Women are selling products they wouldn't put on their own face to other women every day, but because I'm passionate about the product myself, I don't have to lie. At the parties, we do a full skincare and make-up demonstration. It's a great night in for girls.

"When my daughter Anna (11) was younger, I stayed at home with her. Now that she's a little older, I work every day, and I have three parties next week. Anna says she wants to follow in my footsteps by becoming a Biofresh Lady'!"

Irish Independent

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