You'd want to have your head buried in Timbuktu not to notice that we are in the midst of the music-festival season, and indeed, the festival season in general. The offerings are diverse and fabulous, from the nihilistic youth orgy of Oxegen, to the shamanistic and spiritual at Dunderry Park, to the eco, right-on, rock 'n' roll combo of Electric Picnic.
There is a festival for every taste out there, but dressing for them is a skill not to be under-estimated. You might say, "I just have to think practical". We say to you, "Do you want to commit social suicide?"
Every festival has its identity, its tribal look. We, in LIFE, see festivals as a sartorial opportunity to play even more with our style. It's time out of the usual, a time to be a little bit rock 'n' roll, a little bit chic, a little bit decadent, and a whole lot cool.
To kit ourselves out for our dream festival wardrobe, we took ourselves to designer outlet centre, Kildare Village. Where else would you find high-end designer garb rubbing shoulders with outdoor adventure brands, performance gear and cool jeans?
Festival chic is all about attitude. So, for high-fashion attitude we rummaged around such stores as Jaeger, Aquascutum, Anya Hindmarch and Louise Kennedy. For jeans and leather jackets we were spoiled for choice at All Saints and 7 For All Mankind. Oodles of shorts and cute tees were found in Jack Wills and Ted Baker.
Festival nights can be freezing. A thick cashmere sweater, cardi and socks by the fabulous N Peal of the Burlington Arcade, London are definitely a must in our kit bag.
The flathulach among you might be willing to trash a stunning pair of leather Jaeger boots, getting them all Kate Moss, but in this office we believe in the right footwear for the right circumstances. We advocate resolving on either wellingtons -- Furla's were fab; or hiking boots -- The North Face; or trainers.
While Kildare Village is well known for womenswear, it is great for men also. Not just casual brands such as Jack Wills, Ted Baker, All Saints and the like, but also leisure wear by Asics and Reebok, formal wear by Hackett, Aquascutum, Links, and more.
Kildare Village is now celebrating its fifth birthday up until August 14, and is hosting themed weeks, while offering additional discounts on top of the usual "up to 60 per cent" on most labels.
The fun line-up includes entertainment, an artisan-food market, genealogy sessions with experts, Irish designers giving style workshops in the Style Gallery, live music and even a Village Proms.
All clothes featured from Kildare Village, see www.kildarevillage.com
Photography by Andreas Pettersson, see www.andreaspettersson-photography.com
Assisted by Philip White
Styling by Paula Hughes
Assisted by Kelly Barnes, Fiona Kerrigan and Lorna Mullins
Hair by Joe McGivern
Make-up by Kate Synnott
Models: Caitlyn Lecky at Morgan The Agency and Seb Geier at Assets Model Agency Shot on location at Larchill Arcadian Gardens, Kilcock, Co Kildare, tel: (01) 628-7354, or see www.larchill.ie
Tipi supplied by Silk RoadTents, a bespoke marquee and tent company based in Ireland, contact Fionn de Las Casas, tel: (086) 302-7910, or see www.silkroadtents.com
Kildare Village is open Monday through Sunday, with late-night shopping on Thursday and Friday until 7pm
The Summertime Festival takes place at Kildare Village until mid-August, with the best of Irish and international acts on show free of charge and the Good Food Ireland Village serving the best of Irish artisan food every weekend
Kildare Village is situated at exit 13 on the N7. You can also travel by train on one of the frequent daily services from Dublin’s Heuston station to Kildare, where a complimentary shuttle bus awaits. There is also a regular train service from Cork and Limerick to Kildare
Sunday Indo Life Magazine