Sunday 22 April 2018

Tamara Mellon: Shoes boost status

Tamara Mellon thinks a good pair of heels brings elevated "status".

The 44-year-old British style guru is chief creative officer and co-founder of iconic footwear brand Jimmy Choo.

The label is adored by females across the globe for creating glamorous shoes, bags, and accessories, and Tamara argues that it’s because her company helps women feel higher in ranking.

“I was very lucky, the accessories boom started in the mid 90s. People’s lifestyles became more casual, people started wearing jeans,” recalled Tamara during a discussion with Lisa Armstrong at British department store Harvey Nichols, as quoted by

“As everyone got more casual, your status comes from your bag and your shoes.”

Tamara also discussed how she and couture shoe designer Jimmy shared the workload. The fashionista originally felt it was best that she focused on operations, although her creative input was also fundamental.

“I didn’t realise that there’s a big difference between technically making a pair of shoes, and having enough creative vision to design a collection. Now, Jimmy can technically make a pair of shoes, but he didn’t have the creative vision to design a collection. So that’s where I had to step in,” she smiled.

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