Watch: E!'s Fashion Police draws criticism after 'racist' red carpet remarks at Oscars
The famed E! 'Fashion Police' present at every A-list gathering has come under criticism for comments deemed by viewers as 'racist'.
Zendaya, full name Zendaya Maree Stoermer Coleman, is an American actress, singer and dancer. She got her start in the showbiz world through the role of Rocky Blue in Disney's 'Shake It Up'. She went on to release many songs from that show as singles and star in a Disney Channel original movie 'Frenemies'.
However, her appearance at the Oscars has catapulted the young star into the limelight - for the wrong reasons.
During an episode of the E! Network's 'Fashion Police', in which a panel tear apart the style of red carpet attendees, host Giuliana Rancic and panelist Kelly Osbourne discussed 19-year-old Zendaya in a manner which ignited fury online.
In reference to Zendaya's dreadlocks (or 'locs'), Rancic said "I feel like she smells like patchouli oil", to which Kelly Osbourne responded "or weed". Rancic then nodded, saying "maybe weed!"
Twitter users were furious, accusing the women of racism. Some even pointed out that Rancic had previously prasied Kylie Jenner's dreadlocks and questioned the difference in attitude towards the two women.
Zendaya took to her Instagram page to respond to the comments.
She wrote to her 5m followers that she was "in awe" of the "slurs and disrespect" she felt at the hands of the seasoned E! hosts.
"There is already harsh criticism of African-American hair in society without the help of ignorant people who choose to judge others based on the curl of their hair".
She described the comments as "a large stereotype" and "outrageously offensive", and named a number of successfull African-American nobel prize winners, Oscar nominated directors, professors and PhD graduates - all of whom have locs.
"And they don't smell of marijuana, either".
The natural hair look is a new one for the young star. She wrote that her decision to wear locs on the red carpet "was to showcase them in a positive light, to remind people of color that our hair is good enough".
Rancic later apologised on Twitter, writing that she was "referring to a bohemian chic look", adding that the comments "had NOTHING to do with race and NEVER would!"
Kelly Osbourne tweeted that she "will not be draged(sic) into this!", continuing "The situation is being rectified like ADULTS by both parties".
She followed up by tweeting "you do realise that Zendaya is my friend, right?"
I WILL NOT BE DRAGED INTO THIS! The situation is being rectified like ADULTS by both parties. I hope you can leave it to them & do the same!— Kelly Osbourne (@KellyOsbourne) February 24, 2015