This year's Sports Illustrated Swimsuit Issue was launched with the usual fanfare, including the VIP launch party where these models show off their credentials outside of the beach.
Here's what they wore...
One of the brand's now-biggest names, Graham turned heads in a pink satin jacket dress with a typically high slit and poloneck underneath.
This Instagram It-girl took her experimental style offline in a white mini-dress with asymmetric ruffle detail.
The 2018 Rookie of the Year is famous for dancing around in a bikini and kept it only slightly more covered up in a semi-sheer metal dress.
She's the largest curve model the mag has ever featured and this 25-year-old knows exactly how to dress for it.
The Aussie model went for a futuristic silver draped dress, exposing her matching bra.
More metallics. The Victoria's Secret Angel went for a classic party girl look - metallic mini-dress with plunging neckline.
The former covergirl was among the most demure in a fitted white midi dress and Betty Draper-style hair.
Sailor Brinkley Cook
She's only 19, but Sailor is a veteran of SI after featuring in last year's issue with her mother Christie Brinkley.
One of the mag's most sought after models, Barbara covered up her curves in a plunging midnight blue dress.
The undisputed queen bee of the Sports Illustrated Swimsuit issue, Kate has reached the stage of red carpet dressing where experimentation is more important than the perfect picture.
This newcomer stole the show in a completely sheer black maxi dress.
This year's covergirl oozed sex appeal in a beaded gold gown with plunging neckline and thigh high middle slit.