There's a pretty powerful reason why Hillary Clinton wore purple during her concession speech
It's the small things.
Hillary Clinton has been praised for her apt ensemble while delivering her concession speech in New York on Wednesday The former Democratic Presidential candidate wore one of her signature pantsuits, choosing a purple top with the same colour detail on her blazer, a move many have praised for its relevance - other than flattering her skintone.
In July, while accepting her party nomination at the DNC, she wore white - the colour of the Suffragettes (which incoming First Lady Melania Trump wore during her husband President-elect Donald Trump's acceptance speech) - so she knows the political symbolism hidden in her fashion choices.
But what does it mean? There are a few options.
Purple could be a nod to red + blue, encouraging unity among the political parties, hinting at the purple associated with swing states and she emphasised the need for harmony after her defeat.
"Our campaign was never about one person or even one election. It was about the country we love and about building an America that's hopeful, inclusive and bighearted," she said.
"We have seen that our nation is more deeply divided than we thought, but I still believe in America, and I always will.
"And if you do, then we must accept this result and then look to the future. Donald Trump is going to be our president. We owe him an open mind and the chance to lead."
Purple also features on the suffragette flag (which also features white and gold. The National Woman's Party describes it as "the colour of loyalty, constancy to purpose, unswerving steadfastness to a cause."
"Nothing has made me prouder than to be your champion," she said during her speech.
It is also the colour of anti-bullying campaigns among the LGBT community, a cause which she championed throughout her campaign.
Purple is also used heavily by Methodists, which she has been practicing since she was a child and often spoke highly of during her time in public office.
In the Methodist tradition, of which Hillary Clinton comes, purple represents both royalty and penitence. That is why she is wearing it.— Matt Viser (@mviser) November 9, 2016
Hillary Clinton wore purple, that was telling the world her pain. The color of mourning. She's earned the right to feel defeated. They won!— Mr. Weeks (@MrDane1982) November 10, 2016
Hillary Clinton is dressed as a woman in mourning this morning. Brandishing the purple of the suffragists, and the black of grief. #Election— Derrick Clifton (@DerrickClifton) November 9, 2016
Hillary Clinton takes the stage, wearing purple lapels, because she is 100% grade-A integrity.— Melissa McEwan (@Shakestweetz) November 9, 2016
Clinton campaign all wearing purple, the color of red and blue combined.— Shannon Coulter (@shannoncoulter) November 9, 2016