Friday 19 January 2018

Seventy per cent of Irish bloggers 'in it for love, not money'

Beauty Blogger Suzanne Jackson launches her 2nd book 'SoSueMe What Happened Next'
Beauty Blogger Suzanne Jackson launches her 2nd book 'SoSueMe What Happened Next'
Model and food blogger Roz Purcell pictured at the launch of Clayton Hotels’ Vitality Breakfast.
Presenter and fashion blogger Vogue Williams on her 30th birthday
Singer Luan Parle and YouTuber 'Clisare' at the Blog Awards 2015
Clare Cullen

Clare Cullen

71 per cent of Irish bloggers report making no income from their blogs.

71 per cent of Irish bloggers are in the industry for "love, not money", according the to the results from the Irish Blogger survey 2015.

The survey revealed that as little as 29 per cent of those surveyed make an income from blogging, while as high as 12 per cent have been victims of harassment as a result of their blogs.

Related: Irish jewellery business will send you a free piece in return for a selfie

While only 29 per cent report making an income, 52 per cent have worked directly with a brand or business. 84 per cent believe that transparency around sponsored content is important.

Despite these figures, 58 per cent of those surveyed said they saw "a chance" to make blogging their livelihood.

Related: This Australian blogger got real about what it takes to be Insta-famous and the reality is pretty grim

Bloggers from around the country will converge on the Marker Hotel in Dublin this Sunday for 'BloggerConf 2015'. The event will feature presentations from Google, iZest marketing and masterclasses from social media influencers on blogging, vlogging and everything in-between.

'Tweeting Goddess' Samantha Kelly will host a masterclass on Twitter while YouTuber 'Clisare' will hold a masterclass on YouTube.

Related: Blogging stars descend on the Tivoli in their finest 1920s attire for the Blog Awards

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