Wednesday 22 May 2019

Peek inside the world's biggest Primark with a water fountain, beauty studio and Disney café

Ashley James attends the VIP Launch of the worlds largest Primark store on April 10, 2019 in Birmingham, England. (Photo by Stuart C. Wilson/Getty Images for Primark)
Ashley James attends the VIP Launch of the worlds largest Primark store on April 10, 2019 in Birmingham, England. (Photo by Stuart C. Wilson/Getty Images for Primark)
General view during the VIP Launch of the worlds largest Primark store on April 10, 2019 in Birmingham, England. (Photo by Stuart C. Wilson/Getty Images for Primark)
General view during the VIP Launch of the worlds largest Primark store on April 10, 2019 in Birmingham, England. (Photo by Stuart C. Wilson/Getty Images for Primark)
General view during the VIP Launch of the worlds largest Primark store on April 10, 2019 in Birmingham, England. (Photo by Stuart C. Wilson/Getty Images for Primark)

Jemma Crew

The world's biggest Primark store is to open in Birmingham, bringing water fountains, charging points and recycling areas to shoppers.

The five-floor building will feature three food venues, including a Disney-themed café, a Disney shopping area, beauty studio and Hogwarts Wizarding World section.

Spanning 160,000 square feet, it is the biggest of the high street retailer's 365 stores across Europe and the United States.

The store, opening on Thursday, will also offer shoppers the opportunity to donate pre-loved clothes and shoes - of any brand - for recycling.

General view during the VIP Launch of the worlds largest Primark store on April 10, 2019 in Birmingham, England. (Photo by Stuart C. Wilson/Getty Images for Primark)
General view during the VIP Launch of the worlds largest Primark store on April 10, 2019 in Birmingham, England. (Photo by Stuart C. Wilson/Getty Images for Primark)

And for sartorial sorts yearning for something a touch more bespoke, a custom lab will print personalised T-shirts and other garments.

Primark's director of new business development, Tim Kelly said: "Our customers can expect a great experience at Primark Birmingham High Street.

"They can spend time with friends and family, eat great food, recharge and have fun, and find everything under one roof including fashion, beauty and homewear - all at an amazing price.

"We're proud to bring this great store and everything it has to offer, to Birmingham."

General view during the VIP Launch of the worlds largest Primark store on April 10, 2019 in Birmingham, England. (Photo by Stuart C. Wilson/Getty Images for Primark)
General view during the VIP Launch of the worlds largest Primark store on April 10, 2019 in Birmingham, England. (Photo by Stuart C. Wilson/Getty Images for Primark)

The store will employ more than 1,000 people, and has seen 500 new jobs created.

Ahead of doors opening, the phrase "Opening 2019 - Europe's biggest jumble sale!" appeared on the hoardings surrounding the building.

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