Ireland's most stylish women will take to the red carpet next month when they appear at the Peter Mark VIP Style Awards on April 24th.
Having got that seemingly gratuitous plug out of the way, I should add that the reference to being well-dressed is not entirely random, as the subject of sartorial elegance, and what it says about a person, is a topical one.
Because the inevitable has happened as regards the continuing antics of the loathsome O'Donnell family, whose attempts to stop Bank of Ireland from repossessing their Gorse Hill mansion have hogged the headlines in recent weeks.
Yes, the media has finally chosen to comment on the participants' style.
Behind every greedy chancer, it seems, there's a smartly-dressed young woman, and just as Sean Quinn Jnr's imprisonment in 2012 was noteworthy for the daily visits of his wife, Karen Woods, as she modelled each day for the benefit of the waiting press, so Brian O'Donnell's daughter Blaise (inset) has caught the eye of Ireland's fashion gurus.
Yesterday, one commentator wrote breathlessly about Blaise's style, in terms that must nauseate most people who consider the family to represent everything that is wrong with avarice and self-entitlement.
"Every day, Blaise dresses in beautifully cut, tailored pieces that outline her curvy figure and give her 'presence'," the article gushed.
"It is her legs that reveal the 'real' Blaise: skinny jeans, leggings, black opaque tights, all scream 21st-century female who isn't going to conform...She is not going to hide who she is - class and sex - to play invisible."
Blaise's expensive style, many would argue, is just another example of how undeserving this pompous, deluded family are of any sympathy. It is certainly immaterial because if history has taught us anything, it's that being well-dressed is no barometer for human decency.
It's a fact that was highlighted this weekend on The Late Late Snow. If one was in any doubt that clothes do not make the person, one only had to look at the contrasting attire of the two main guests - Ryan O'Neal and Russell Crowe.
The former, immaculately presented in a suit and tie, proceeded to make a grotesquely inappropriate joke about his daughter Tatum.
Crowe, who appeared next, was dressed like someone on their way to the off licence on a Tuesday night to pick up a six pack and bag of Doritos, yet his dishevelled appearance was no guide as to the clarity of his mind.
Referring to O'Neal's shambolic performance, he stated: "Let's not discuss it any further, but how f**ked up was that?".
Blaise O'Donnell may be "rockin' the cool Notting Hill clique trend", but her Stella McCartney-chic is quite frankly an obscene irrelevance.
Someone like Russell Crowe may dress like a bum, but he's got more class in his un-manicured little finger than the whole O'Donnell family put together.