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'Look at my eyes!' - Rita Ora tells Orlando Bloom to ignore plunging neckline at the Brits

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Singer Rita Ora arrives for the BRIT music awards at the O2 Arena in Greenwich, London

Singer Rita Ora arrives for the BRIT music awards at the O2 Arena in Greenwich, London

Singer Rita Ora arrives for the BRIT music awards at the O2 Arena in Greenwich, London

Singer Rita Ora arrives for the BRIT music awards at the O2 Arena in Greenwich, London

Singers Rita Ora and Ricky Wilson arrive for the BRIT music awards at the O2 Arena in Greenwich, London

Singers Rita Ora and Ricky Wilson arrive for the BRIT music awards at the O2 Arena in Greenwich, London

Rita Ora arriving for the 2015 Brit Awards at the O2 Arena, London.

Rita Ora arriving for the 2015 Brit Awards at the O2 Arena, London.

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Singer Rita Ora arrives for the BRIT music awards at the O2 Arena in Greenwich, London

At least Rita Ora has a sense of humour.

The How We Do singer opted for a gold embellished dress with a plunging neckline at the Brit Awards, but didn't want all the attention that came with it.

While presenting the award for Best British Male, she told co-presenter Orlando Bloom to ignore her cleavage.

"Stop looking down, look at my eyes," she told Bloom.

"I'm just hoping we don't have a wardrobe malfunction," he quipped.

The duo gave Ed Sheeran the coveted gong, the first award of the night.

Tonight's ceremony, hosted by Ant and Dec is considered the 'British Grammys' and saw stars from stage, screen and song descend on London's O2.

Taylor Swift opened the show with a killer performance of Blank Space, while Hozier, Karlie Kloss, Kanye West and Kim Kardashian are also in attendance.

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