Tuesday 21 November 2017

Kate Moss' daughter Lila lands her first modelling campaign (and she's the spitting image of her mum)

Model Kate Moss poses for photographers at the Fashion Awards 2016 in London
Model Kate Moss poses for photographers at the Fashion Awards 2016 in London
Kate Moss and Lila Grace as flowergirl at her wedding to Jamie Hince

Sasha Brady

Kate Moss' daughter Lila Grace has landed her first fashion campaign at just 14-years-old.

As the teenage daughter of one of the most iconic supermodels in the world and Dazed and Confused co-founder, Jefferson Hack, it's no surprise that Lila is already dipping her toes into the fashion industry.

She's just become the face of The Braid Bar at exactly the same age as her mum when she was scouted by Storm Model founder, Sarah Doukas.

Lila landed the modelling gig alongside her close pal, Stella Jones - daughter of The Clash musician Mick Jones.

Stella Jones and Lila Grace front the latest campaign for The Braid Bar.
Stella Jones and Lila Grace front the latest campaign for The Braid Bar.

Kate's friend Sarah Hiscox founded The Braid Bar, a braiding service at Selfridges, Oxford Street, with friend Willa Burton in 2014.

The duo have previously cast famous faces to promote their brand, including Maddi Waterhouse (sister of model and actress Suki), Irish Law (daughter of Jude) and Anais Gallagher (daughter of Noel).

Kate Moss in one of her earliest campaigns for Calvin Klein.
Kate Moss in one of her earliest campaigns for Calvin Klein.

This is Lila's first ad campaign and although her parents fought hard to keep her out of the spotlight growing up, she's no stranger to appearing in front of the camera.

She appeared on the cover of Vogue Italia with her mother last year and it's rumoured that the teenager is about to sign with her mother's agency, The Kate Moss Modelling Agency.

Kate Moss and Lila Grace as flowergirl at her wedding to Jamie Hince
Kate Moss and Lila Grace as flowergirl at her wedding to Jamie Hince

So far, Kate has only signed two models to her books; Louis Baines and Elfie Reigate (daughter of daughter of supermodel-turned-nutritionist Rosemary Ferguson and artist Barry Reigate).

Kate said she quit her longtime agency Storm last year to set up her own firm because she wanted to try something new.

“I felt like I wanted to do things that were more than modelling,” Moss told Business of Fashion at the time. “It didn’t matter how much we would try and do it together with them, I was always going to be the little Kate that they’ve known since I was 14. It was like leaving home.”

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