Saturday 26 May 2018

Is the age of the 'Instagram model' over? Georgia May Jagger thinks so

Georgia May Jagger. Photo: Instagram
Georgia May Jagger. Photo: Instagram
Kendall Jenner and Cara Delevingne. Photo: Instagram

Georgia May Jagger has called out Instagram famous models, claiming their time in the spotlight is over.

The 24-year-old daughter of Mick Jagger and Jerry Hall is currently the face of Sunglass Hut and Thomas Sabo jewellery, and has modelled for the likes of Versace and Chanel.

But contrary to popular belief, Georgia May doesn't believe social media websites such as Instagram and Twitter are necessary to promote a brand or recruit models.

"I really don’t think it’s as important as people think it is," she told Vanity Fair. "It just sucks for photographers and for make-up artists and for other people because modelling is obviously a visual thing, so Instagram works quite well for posting the campaigns. I think it’s sad that people are hiring people based on their followers because it doesn’t really make sense if people aren’t on it."

Georgia May's comments come off the back of the great supermodel debate of 2016, when a number of veteran models, including Stephanie Seymour, appeared to make comments about the form of fame up-and-coming fashion stars such as Kendall Jenner and Gigi Hadid have achieved.

Such young models can leverage their follower numbers for brand campaigns and are often paid to do so. Furthermore, Georgia May adds that she thinks that platforms such as Instagram are only seen as trendy among people who are over the age of 18, explaining that her younger brother's peers think the photo sharing website is "really uncool".

Kendall Jenner and Cara Delevingne. Photo: Instagram
Kendall Jenner and Cara Delevingne. Photo: Instagram

She also senses that a tide is turning when it comes to the use of social media in general.

"My whole theory is that (Instagram) shouldn’t be that important," she said. "Older people tend to think that Instagram’s more important because maybe they’re the ones that come to it later. And then younger people - younger than me - think it’s really uncool to have an Instagram, would never have one."

Last month, Instagram announced that they'd hit 500 million users worldwide.

A photo posted by Gigi Hadid (@gigihadid) on

Online Editors

Style Newsletter

Stay on top of the latest fashion, beauty and celeb gossip in our Style newsletter.

Also in this section