How to wear winter florals
Ahead of the launch of H&M's latest designer collaboration, blooms take on a dark mood this season
The ditzy florals of spring-summer have given way to an altogether darker bloom this season - and nowhere is it more evident than in Erdem's capsule collection for H&M, which arrives in stores and online on November 2.
The past three instalments of the store's designer collaborations have largely focused on a young customer, from the logo-heavy athleisure of Alexander Wang and Balmain's glitzy bodycon, beloved by the Kardashians, to last year's graphic neon Kenzo designs. But this year, the collection caters to a much broader audience, much like Erdem Moralioglu's own label, which counts Kate Middleton, Michelle Obama and Nicole Kidman among its celebrity fans.
The London-based, Turkish-born designer has managed to translate his vision for a high street audience, offering affordable pieces without sacrificing on style. There are plenty of lace-detailed dresses that will be perfect for the festive party season (Kate Bosworth, left, wore the most lavish, a snowdrop-embroidered ball gown priced at €199, to the launch event), along with decadent floral hoodies, covetable accessories and a tweed day suit. But our favourites are the intricately embroidered jacquard coat and trouser suit.
The lush florals across the collection reflect a wider autumn-winter trend for bewitching blooms. They ran riot on the runways at Erdem's main line, Preen, and Dolce and Gabbana, while Gucci offered a collage of eclectic florals.
The key to a winter floral look is to keep an edge to your prints, without verging into anything too sweet. Jenna Coleman (right), star of ITV's hit period drama Victoria, frequently opts for Erdem's grand, feminine gowns on the red carpet. We love the rich florals on the elegant dress she chose for the season two premiere.
Add textures like velvet, leather, jacquard and mesh. On the high street, M&S's autumn collection has lots of luxe prints, like the fabulously opulent dévoré dress with tie-neck detail, which would look gorgeous with knee boots for the office or ladylike courts for evening - it taps into the heritage trend too.
If you love the romantic aesthetic of Preen but can't bear the price tag, there are not one, but two high street collaborations to get excited about. The Studio by Preen collection at Debenhams has been a great success this year and the latest range has plenty of dramatic wintry florals.
At a higher price point, the LK Bennett x Preen collection is filled with stunning prints. The cocktail dresses are a dressing-up dream, or you can tone down a boldly patterned skirt with a block-colour knit.
If that still seems like a lot to pull off, try a printed blouse or embroidered jumper with jeans, or opt for moody floral accessories like Topshop's crystal drop earrings and Mango's structured handbag.