We're well versed in seeing famous faces in the hot seat for a selfie, but Irish model Lynn Kelly became the victim of the blame-brigade last night after she posted a photo of herself in lingerie.
The former Miss Universe Ireland shared a backstage snap yesterday morning after a lingerie show.
And I'll admit the site of a protruding rib cage and concave stomach is immediately unsettling.
Rather than recoil in shock, I was merely disappointed in myself. I'd fallen for the ruse that a strong filter can always distort an image.
She's one of Ireland's busiest models, a 26-year-old who requires high energy levels as well as a killer figure for her career. And while I can only assume she has the stamina to keep up due to her busy schedule, it's clear she definitely has an incredibly toned physique.
Anyone who follows Lynn on social media sees her daily gym updates and kale smoothie recipes and she seems to be a devout follower of the 'strong is the new skinny' mantra.
The photo in question was taken after she modelled yesterday morning for the Brown Thomas 'Lessons in Lingerie' show and anyone who was present at the fashion show,can testify that she did not look like that in person.
Anyone who has had their photo taken knows their good side, the right pose to make their arms slimmer, their smile straighter, their hair bouncier.Shadows, lighting and strategic posing are all part of making you look your best online, and as a model, Lynn is presumably a pro at this.
But Lynn raised a valid point that it's nobody's place to comment on her body. Referring to someone as being horribly skinny and promoting a poor body image is just as dangerous as calling someone fat and Lynn was right to say she finds it 'quite disrespectful' that strangers chimed in on her body.
Our social media accounts are the best version of ourselves- the party girl, the beauty guru, the comedian or the ladies man. You put what you want out there and we're our own best PRs.
There's a reason I'm not a model and it's only in (large) part because nobody wants to see me in lingerie - I certainly don't have a thick enough skin for it.
This isn't a Victoria's Secret level of modelling we're talking about - Adriana Lima and Miranda Kerr have their millions in the bank, their countless endorsements and international profiles to keep them body confident.
When you're an Irish model, many of the people commenting about you are more than likely people you know.
Regardless of scale, it’s never okay to verbally attack someone based on their appearance and most Instagrammers should have the wherewithal to familiarise themselves with a filter.