Tuesday 20 March 2018

Style queen Victoria Beckham to visit Dublin next week to meet loyal fashion fans

Victoria Beckham to make special visit to Dublin.
Victoria Beckham to make special visit to Dublin.
Victoria Beckham wasn't a fan of the Spice Girls' chunky trainers

Bairbre Power Fashion Editor

VICTORIA Beckham is giving her loyal Irish fashion fans a treat next week when she pays a visit to Brown Thomas.

Victoria (38) will meet the Irish shoppers who helped turn her luxury brand into a global success story over the last four years.

Industry cynics were vocal when she launched a limited edition fashion collection in autumn 2008.

However they were forced to eat humble pie when Victoria's brand defied retail trends -- especially in Ireland where customers raced to pre-order her €1,200-plus dresses before they hit the shop rails.

Victoria's hourglass-fitted dresses with her signature long zips snaking down the back are a favourite with Irish soccer wives like Jane Given and Claudine Keane, whose husband Robbie lines out alongside David Beckham at LA Galaxy.

Brown Thomas was amongst the first nine stores in the world to buy into Victoria Beckham's fashion vision and she will pay her first visit there next Wednesday.

The mother-of-four, who celebrated her daughter Harper's first birthday last week, will meet more than 50 supporters who shop each season for her two clothing collections.

The special customer event will include a fashion show featuring €1,200-€2,500 dresses from Victoria's mainline autumn-winter 2012 collection and there will be an installation of dresses from her newer, less expensive label, 'Victoria, Victoria Beckham' where prices start at €450.

Recessionary cutbacks have not affected sales of the Victoria Beckham brand in Ireland. Sales of her clothing range in Brown Thomas have trebled in the last three years.

Ireland is special to Victoria. She came here as Posh Spice to record a Spice Girls video in Rathdrum in January 1998 and she returned the following year to marry David at Luttrellstown Castle.

Irish Independent

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