Stella McCartney introduces everyday lingerie range
Stella McCartney has created a range of affordable, everyday lingerie called 'Stella'.
The latest addition to her ever-growing eponymous brand is 'Stella', a collection of everyday lingerie.
McCartney first introduced lingerie into her repertoire in 2008 with silky, lacy bras, knickers and chemises which begged to be seen rather than hidden under clothing. The new range aims to be more practical, and affordable, incorporating innovative and cutting edge technology to create the thinnest, lightest and one of the most invisible collections in the market.
Said to offer a "nearly nude wearing experience", the collection consists of five key bra shapes: Moulded Underwire, Balconnet, Plunge, Strapless and Supernatural, a new-to-the-market bra silhouette which is completely wireless and has been technologically developed to be almost invisible while providing amazing cleavage and an almost naked fit.
All styles feature McCartney's signature three gold rings (made of recycled metal, of course), and cups are formed of 8mm foam as opposed to the industry standard 12mm, making them 25 per cent lighter than the average bra.
The debut Stella range incorporates three 'stories' - Stella Smooth, Stella Lace and Stella Mesh - and will retail at €51 to €60 for bras and €24 to €28 for briefs.
Stella will be available from August in Stella McCartney boutiques and online at sttellamccartney.com as well as select department and speciality stores including Harvey Nichols, Harrods, Net-a-Porter and Matches.