Stars get their (rugby) kits off to be style ambassadors
NO, it's not another boy band in the making courtesy of Louis Walsh.
Take a look again and you will recognise the sporting gladiators who yesterday took on the mantle of style icons. Munster's Conor Murray and team captain Peter O'Mahony joined Leinster's Dave Kearney and Ian Madigan for a photocall to flag up their new style ambassadors roles for Life Style Sports.
The Irish company employs more than 800 people across 64 stores in Ireland, and with a Facebook family of over 140,000, the pictures are guaranteed to be lapped up.
Apart from modelling clothes for fashion shoots, the four style ambassadors will be writing some blog posts for lifestylesports.com and attending fan events.