Spend your pennies wisely for a stylish autumn look
'Look good, pay less' was the motto at the Penneys fashion show yesterday, the first in 10 years for the Irish company that has developed its vision for affordable style into mainland Europe with the Primark label.
Style-conscious shoppers make a virtue of thrift in recessionary times and the highlight of yesterday's womenswear show at the RHA gallery, Dublin, included well-priced separates, coats, shoes and bags inspired by designer catwalk trends.
A camel, machine-washable, wool, belted coat marched in at €41 and looked expensive when teamed up with a cream polo neck, cream brogue boots and jeans.
Scoops included a classy, round-necked, cream blouse with cuffs generously encrusted in faux pearls, a bargain at €17. It also comes in sheer black, dangerously seductive when worn with leopardprint, and yesterday's cream version ticked the luxury-for-less box, worn with a €13 ivory jacquard skirt .
The opening look of the show, a colourful floral maxi dress priced at €25, set the tone with pleasing prices.
This floral dress, which arrives in mid September, was co-ordinated brilliantly by stylist Paula Hughes with a purple cable knit jumper (€12), this season's must-have skinny bow-waisted belt (€2) and tan clogs at €23.
The saffron, cable-knit jumper rivalled the best of Granny's fireside handiwork but at €12 and it looked sensational over wide-legged floral palazzo trousers.
Colours were rich and jewel-like, with plums, aubergines and a strong mac in teal for €40.
The catwalk reverberated with military resonances, great for the back-to-college brigade who can't fail to be tempted by a €40 long, black military coat and peeptoe military boots for €23.
"The range is starting to develop more of a European flavour and influence as we are shopping from Barcelona to Berlin, Frankfurt to Rotterdam, for ideas because we are trading in those countries now," said womenswear buyer Anne Marie Cregan, yesterday.