Sienna Miller and her sister Savannah have left the label, but Twenty8Twelve will carry on.
Actress Sienna miller and her designer sister Savannah have pulled out of their clothing label Twenty8Twelve.
Having founded the label in 2007, the pair remained at the helm until yesterday, when they announced they were stepping down, telling WWD , 'We've had a brilliant six years at Twenty8Twelve and are now looking forward to new pastures. We wish the brand the best of luck for the future.'
The Millers leaving has by no means dampened the ambition of the label, who will go forward under the name Twenty8Twelve London, rather than Twenty8Twelve by S.Miller as it was previously known. Starting afresh with the autumn/winter 2012 collection, they will show at the forthcoming London Fashion Week (from which they were noticeably absent last season) with a collection by Vanessa James and Elsa Elphick, two members of their original design team.
The sisters and the brand's owners Pepe Group are said to have parted ways amicably and the company are confident their celebrity designers leaving would have no impact on the label's success: 'We never intended to be a celebrity brand and we remain confident of our DNA,' managing director of Pepe Group Nish Soneji said to Drapers . 'I'm confident that retailers will see the collections and still be excited by them.' Here's hoping.