Saturday 24 February 2018

Sassy, sexy and smart: Holly Willoughby’s hot new range for Very

Holly Willoughby
Holly Willoughby

In TV land she may be regarded as ‘curvy’ but Holly Willoughby, who has launched her latest clothing line for Very.co.uk, looks svelte and sophisticated modelling the clothes.





The ‘This Morning’ presenter’s autumn/winter collection for the website channels ‘secretary chic, featuring pencil skirts, smart blouses and demure, fitted dresses. There’s a Fifties feel to many of the items and they’re designed to flatter curves, something Holly, who is a Size 12, is very conscious of.

“I spend most of my time wearing dresses, so I wanted to design something you can just put on and look great in,” she told ‘Look’ magazine. “My mum is a fan of dresses so I think I’ve inherited my love from her.

Designs include a floral-print sleeveless dress (€75), a polka dot purple dress with Peter Pan collar (€70) and a red jersey maxi dress (€88) that Holly says can be worn on the red carpet or off. “You can go to town with jewellery, but you could also wear it with flip flops for a casual look,” she explains.

The 31-year-old has established herself as something of a fashion icon in recent years. She sparked a sell-out when she wore two of Peal Lowe’s dresses for discount retailer Peacocks and the designs sold out in a matter of hours.

She’s also been the subject of controversy, when viewers have complained on occasion about the low-cut tops she often wears, claiming that they’re not suitable for the family-friendly shows she hosts. It was recently revealed that she was considered the star with the best cleavage after Marilyn Monroe.



The mother-of-two has defended her choice of outfits however. “I’m proud of my curves,” she told the ‘Daily Mirror’. “I’m not going to wear dresses up to my neck, that’s just not me. It’s not a good look. I have boobs and hips and I dress to accommodate them. That’s not going to change – and why should it?”

Speaking about having her own label for Very, the presenter said: “It's every girl's dream to have her own label, hope you enjoy my new collection.”

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