RUGBY rivals are more used to seeing the soles of Tommy Bowe's boots fly past them as he dives over the line to score another try.
And just two weeks after finishing the Six Nations Championship as top try scorer, with five, the Irish winger has another success on his hands.
Mr Bowe dipped his toe in the fashion world a year ago with a celebrity shoe collection for the men's brand Lloyd & Pryce.
Now the 28-year-old has launched his third collection for the family-owned company based in his native Co Monaghan.
Mr Bowe has named the 12 new styles after rugby legends past and present. He posed with a sporting necklace of boots, the Wood shoe in tan and the McBride deckshoe, both costing €69.99. Prices start at €29.99 and run to €89.99.
To date, the best-seller shoe has been the Hastings ankle boot, while the Heaslip plimsoll and O'Driscoll boot has traded well. However, coming up the inside is the O'Connell boot named after the Munster captain.
Others to have shoes named after them are Leinster's Sean O'Brien, Gavin Henson from Wales and former England Captain Lawrence Dallaglio.
And with a move back to Ulster from Ospreys, you can expect future inspirational names like Trimble and Ferris.
Mr Bowe signed a three-year deal in November 2010 to collaborate with the McArdle family, who have been in the shoe business in Castleblaney for four generations.
Their Lloyd & Pryce shoe range is designed in Co Monaghan and manufactured in Portugal.
The McArdles are part of an extended Irish shoe dynasty and their cousins are the Connollys and the Boylans, also involved in the footwear business.
Barry McArdle, whose parents started the firm in 1981, said "Tommy is getting more and more involved in the Lloyd & Pryce range."