Rihanna unveils her latest River Island collection
"I literally designed everything I wanted to wear, exactly how I wanted to wear it," says Rihanna as the campaign for her latest collection for River Island is unveiled.
As such, the autumn/winter 2013 offering is full of the Bajan beauty's signature attitude with slogans such as 'G4L' and 'RiRi' adorning much of the collection. Belly-baring tops, thigh-high splits, camouflage and oversized baseball gear also feature heavily.
The collection will be released in two lots - autumn and winter - with autumn's sportier offerings hitting shop floors on September 12, and winter's party-ready pieces becoming available in November just in time for the Christmas party season.
The campaign was shot with a "New York street vibe" by photographer Lachlan Bailey with styling by Mel Ottenberg and creative direction by Riri herself. The popstar's own hairstylist, Yusef Williams, coiffed the hair of models Ji Hye Park, Nayasha Kusakina, Milou Van Grossen and Tati Cotliar, while make-up artist Gucci Westman powdered
Fans in the US and Japan will once again be able to get hold of the collections exclusively at Opening Ceremony.
The 25-year-old singer unveiled her first collection for the retailer with a catwalk show during London Fashion Week in February earlier this year.