Re-Dress: Only way is ethics
With the focus on survival in this financial crisis, sustainability and ethics could be perceived as having been shoved off our list of priorities.
They are, in fact, of even more import and consequence to what is going on for Irish industry and livelihoods. As global business has discovered, using sustainable sources of energy and materials, recycling, cutting your carbon footprint, etc, not only cuts costs, it improves staff morale and company profile for ‘doing the right thing’.
Those who attended Fashion Evolution in May 2008, sustainable fashion organisation Re-dress’s first foray, got the heads-up before the crash on what they could be doing to help themselves survive in challenging times. In their subsequent annual events, Re-dress have earned respect and support from a public who want to do the right thing.
As Re-dress taught us back in 2008, we have power in our pockets. We can choose to support and sustain our economy, and make lives better the world over. Or not.
This year, hair and beauty chain Brown Sugar and cult heritage brand Foxford are supporting Re-dress. Brown Sugar is sponsoring Better Fashion Week and No 6 Castle Market, Foxford’s premises, which is in the heartland of Dublin’s fashion quarter, is the hub for the event, which runs from April 23-29. Its aim is a good time for all, and an informative week around the subject and issues of fashion.
Over the course of the week, there will be documentary screenings such as marvellous films from the RTE archives including Hands and Bitter Seeds; the cult film, Bill Cunningham New York; and talks with author of Sustainable Fashion And Textiles: Design Journeys, Kate Fletcher. Ruth Griffin will talk on the lost fashion history of South William Street and British fashion journalist Lucy Siegle will also be there.
At Showcase last January, Re-dress launched the Made In Ireland label. It outlines a standard that Irish fashion companies can fulfil and if they do, they can carry the Made In Ireland label. So far, 14 Irish companies and designers have earned the label and 14 more are in the process of getting it. Better Fashion Week has a pop-up store at No 6 until April 29, featuring all Made In Ireland brands.
The more we buy Irish, the more we can support our country’s existence and independence, and preserve jobs. Brown Sugar Better Fashion Week is about all that. Be there.
Sunday Indo Life Magazine