Tuesday 20 February 2018

Rachel Zoe's clothing line encounters more problems

The stylist is facing some difficult times in terms of business
The stylist is facing some difficult times in terms of business

Super-stylist Rachel Zoe's clothing line has suffered another painful blow.

Following September's news that it had been dropped by Selfridges, now luxury US department store Saks has also confirmed that they no longer stock it in their bricks-and-mortar stores, only online.

Bloomingdales have also reportedly significantly reduced the amount of in-store floor space given to the collection. BuzzFeed Shift are reporting that when Zoe's line launched in the store's Manhattan flagship it had its own glamorous shop-in-shop, whereas now it has a measly four racks.

The line's fall out of favour has been associated with Zoe's now-irregular appearances on TV. When the diminutive US stylist first launched the collection in autumn 2011, her reality TV show, The Rachel Zoe Project , was on screens and regularly pulled in 1 million viewers per episode. However, the show hasn't been on air in over 14 months.

It was also recently reported that Zoe had parted ways with one of her most prominent clients, actress Cameron Diaz.

Nevertheless, Zoe has some other projects in the pipeline - she and her husband, Rodger Berman, have reportedly sold a single-camera comedy to US channel NBC which is based on a fictional version of her. The couple will executive produce the project, whilst Aseem Batra will write the scripts and Emmy winner Todd Holland will direct.

Wonder if she'll parody her flailing clothes line in it?

By Bibby Sowray, Telegraph.co.uk

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