Saturday 20 January 2018

Rachel Zoe describes making LA glam

Rachel Zoe says Los Angeles fashion was "very different" to the rest of the world when she first moved there, and she wanted to make it more "glamorous".

The Hollywood stylist has become one of the biggest names in fashion, thanks to her host of A-list clients such as Jennifer Garner, Demi Moore, Kate Hudson and Cameron Diaz.

She worked her way up from the bottom when it came to her business, working long hours and turning up to fashion shows unannounced and trying to sneak in at the start of her career.

She moved to Los Angeles in 2002, and was determined to turn around the fashion worn by the sunshine city’s inhabitants. “[I wanted] to merge the worlds of Hollywood and fashion. …Because I felt that there was this huge disconnect,” she said.

“I didn’t understand why the most glamorous place in the world wasn’t using the most glamorous clothes. [It was] very different. Ten years ago, you couldn’t find a fashion photographer or couture anywhere around here. Coming out, I was fascinated by the red carpet and old Hollywood in particular, so I was like, ‘You’ve gotta mix things up. You need to give some edge, some glamour, take some chances.’”

Rachel’s rise to the top hasn’t been easy. She says she has a “99% accuracy rate on my gut” when it comes to clothing, but it was still a struggle to be taken seriously. The star believes that is partly down to her being a woman, and she still doesn’t think of herself as powerful.

“Oprah [Winfrey] is power — she is everything. I have incredible respect for women like that because it’s not easy,” she told The Hollywood Reporter. “People fight you every step of the way — they pull you down as soon as you get up. And the reality is, it’s harder for women. It’s like if a girl has fooled around with a lot of guys, she’s a sl*t. But if guys do it, they’re cool.”

Rachel knows she is famous, but it’s still something she struggles with. She ensures she always takes a back seat when she’s with her clients as the spotlight should always be on them – which is good as she’s terrible at being in the limelight.

“A stylist is a behind-the-scenes job,” she said. “I’m never a star when I’m with a star — ever. Back then [early in my career], I was very insecure about that. Even now, if you watch me on a red carpet, I’m physically uncomfortable. I can’t strike a good pose to save my life. Fortunately and unfortunately, it’s a part of brand-building. It’s just part of my job.”

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