Quest to find spray-on jeans for beefy thighs promotes Louth brothers into premier league of clothing brands

John McKeown (29) and his brother Michael (31) started the menswear brand Carpe Omnia

John and Michael McKeown founded Carpe Omnia and are now aiming for €100m in sales. Photo: Frank McGrath

Bairbre Power

A QUEST to find spray-on jeans to accommodate a sportsman’s robust thighs has turned into a multi million euro success story for two Co Louth brothers, and taken them right to the heart of the Premier League.