Saturday 17 February 2018

Public Beware: Take the alternative

Grey fur coat €184
Grey fur coat €184
Brown coat with sheepskin lining €122
Tulle skirt €85; cardigan €56
Grey corss dress €76
Tux cape €93; skirt €36
Fur coat with hood €88
Bairbre Power

Bairbre Power

In a year that delivered some exciting new faces to the fashion scene, and sadly took cherished ones away, I spied some look-and-look-again street fashion in Temple Bar.

The Public Beware shop is a new one for your Little Black Book. To the uninitiated, Public Beware is a cult British fashion label that started out making T-shirts and developed a name for stylish alternative looks.

Hawk-eyed Irish fashionista Edel O'Connor spotted the brand when she was away travelling and made a note to self to bring it back home. Her East Essex Street store opened in October and is the first PB outlet outside England.

It is also, without doubt, the only shop I know in Dublin with a euro-for-sterling price rule.

From trendy to Saturday-night sexy, daytime casual to winter coats, I couldn't find anything over €140 and most items on my lust list were sub-€70.

If you haven't tired of the ballet look, the four-tier, banded tutu at €85 is a cute alternative in the party season. Or finish off the season's homage to androgyny with a tux jacket with a difference -- a caped version (€93), cool with the long skirt (€36).

Those compiling lists for Santa might consider circling the brown shearling-look coat (€122) which has the vintage patina of Second World War aviator jackets you spot costing a fortune in grade-A vintage emporiums.

While a shopping trip to SoHo is out of the question, boutique experiences such as this put me in a Spring Street state of mind.

Another exciting retail initiative worth checking out is Bow's arrival online.

The store opened in Powerscourt Townhouse Centre two years ago, with the likes of jeweller Margaret O'Rourke (MoMuse) and designers Wendy Crawford and Eilis Boyle in store.

The site ( has Christmas gifts from €25.

Another name to watch is designer Dawn Fitzgerald, who opened her Atelier on the ground floor of the Powerscourt Centre. Anyone looking for a bespoke look will come out in goose bumps of desire!

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