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Promotion: Heatons autumn collection and online store launched

The arrival of autumn is always an exciting time in the fashion calendar. With the new season comes a host of new looks and as ever there is an exciting autumn story at Heatons. With on-trend styles and exceptional value you’ll be spoilt for choice this season.

Heatons has just launched its new online store www.heatonsstores.com which offers the complete department store experience with over 4,000 products in stock and convenient delivery, as well as the option for free collection in a store of your choice. Stylish shoppers who enjoy the convenience of shopping from their own home can now shop the latest looks round the clock, online.

Flattering the female silhouette the draped waterfall look is a prominent focus for the coming season. This easy-to-wear trend, especially in fine knit cardis, is a charming feminine look for every shape and size. Check out Heatons striped waterfall cardigan (€25.00) and simply team with a basic pair of jeans or leggings from your wardrobe to instantly create the on-trend, affordable look.

Continuing from last season and gaining momentum for Autumn is the vibrant print. Oversized prints will bring a splash of colour to your winter wardrobe, and the printed skirt is a great quick fix. Team an all-over print skirt (€15.00) with a black long line vest (€6.00) for an attention grabbing look!

A good coat is a sound investment at this time of year and a casual alternative to fur at the catwalk shows was Shearling. Heatons collection of Shearling coats and jackets will definitely see you through the cold snap. The 60’s inspired swing coat (€39.50) is set to be a popular choice for shoppers and will work in any wardrobe in black or purple. Heatons fantastic range of dresses offer something for everyone: dress-up with heels and accessories or go for a more casual look with wedge boots and a cosy knit. Block colours are a must this season and the monochrome collection, featuring a geo print dress and Ponti-Roma style dress with romantic lace detailing will be key pieces for the Autumn. The sweetheart dress (€20.00) in warm berry with shoulder detail gives a sophisticated Autumn look. Heatons also has a great collection of knit dresses including an Argyle print dress (€20), perfect dressing for chilly Autumn mornings!

Classics never go out of style and Heatons’ menswear collection focuses on quality key pieces which will give an instant wardrobe update. Earthy, natural colours like khaki, beige and stone will be prominent with grape, red and navy adding colour. The fantastic knitwear range features a lambswool jumper in warm colours (€11.97); wool also features in the outerwear range which includes pea coats, crombies and Harrington jackets. Trousers are inspired by nature with a selection of thick wale cord (€20) and moleskin for warmth and comfort.

The fantastic children’s clothing at Heatons offers stylish solutions for all ages with the collection featuring great looks for kids from newborn to age 14. Key items for the casual kid include cosy padded jackets (€9.98), hoodies and soft fleeces (€4.98). Statement tees and fun prints on shirts and dresses add colour and look great over bright tights, leggings and jeans (from €3.50). Taking inspiration from grown up fashion trends, some of the looks for older girls see the addition of lace and military detailing. The look for boys is relaxed and laid back with an emphasis on denim and layering.

This season’s trends, colours and styles are very wearable and the Heatons collection is right up to date at really affordable prices. With more than 4,000 products available and convenient delivery options, the new online store www.heatonsstores.com makes shopping for your new Autumn wardrobe as easy as can be!