Monday 11 December 2017

Paula Reed on key trends for AW13 and why shoes are the new bag

Bairbre Power

Bairbre Power

Men are outshopping women. It's what women always suspected, but style conscious men were too bashful to admit.

Research from Harvey Nichols has revealed that female customers "typically make a purchase on fashion or accessories every 34 days, whereas a returning male customers makes a purchase on fashion or aaccessories every 30 days." 

The customers insights were revealed yesterday as Paula Reed, Harvey Nichols Group Fashion Director showcased key AW 13 trends at their Dundrum store including ‘Boy, Oh Boy’ classic suiting from Dries Van Noten, Paul Smith and Goat. 

Paula confirmed active male shopping in Ireland, especially on their online Click and Collect service. A trawl of customers transactions across eight Harvey Nichols stores in the UK and Ireland over the last six months  showed that top spending male and female customers share a love for Christian Laboutin, Dolce& Gabbana, Gucci, Alexander McQueen and Balenciaga. 

When it comes to women's accessories, it seems to be a case of the M's win, with McQueen, Mulberry, Michael Kors, MICHAEL Michael Kors and Marc by Marc Jacobs featuring on the best sellers lists. 

Key trends for AW13, according to Irish-born Reed, former style director at Grazia magazine include the 'Palette Cleansers' with neutral and pastel colour blocking from Tara Jarmon and DKNY. 

New brands arriving into Harvey Nichols at Dundrum Town Centre this season include Caractère, Red Valentino and Herno. The latter is an impressive Italian outwear label whose 'puffa' coats and jackets are superlight and could fit in a small handbag.They come in day and night styles and the parka look is up there as a favourite look along with biker jackets that cross all the age groups. 

With a nod to accessories, Reed says emphatically that "shoes are the new bag. Go-to brands with a point of difference are Sophia Webster and Aquazzura.

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